Project Overview
Problem Statement: Many gym members face challenges managing memberships, tracking schedules, and receiving timely updates, often leading to inconvenience and dissatisfaction.
Objective: Develop a mobile app that simplifies membership management, class bookings, and communication with users, enhancing the overall gym experience.
Case Study
Target Audience
- Stay-at-home mom: Needs quick, flexible booking.
- Working mom: Prefers convenient scheduling and reminders.
- Busy professional: Seeks goal tracking and flexible scheduling.
- Fitness enthusiast: Interested in personalized recommendations and updates.
Research Insights
- Conducted user interviews to understand needs, including simplified booking, clear schedules, and customized notifications.
- Reviewed competitor apps (ClassPass, Mindbody) to identify top features and usability gaps.
Design Process
- Ideation: Conceptualized flexible membership management, quick booking with reminders, and fitness tracking features.
- User Flows & Wireframes: Designed flows for core functions and created wireframes for essential screens (home, schedule, profile).
- Prototyping: Developed a low-fidelity prototype in Figma to refine interactions and navigation.
UI & UX Design
- Visuals: Selected an energetic color scheme to evoke motivation, with bold, readable typography.
- Brand Alignment: Aligned visual style with the gym’s values of wellness and community, creating a cohesive and engaging design.
Usability Testing & Iteration
- Adjusted navigation flow and booking screens based on user feedback, optimizing clarity and speed.
- Added visual cues to enhance user experience, ensuring effortless class bookings and membership management.
Final Solution
- A user-friendly mobile app that allows gym members to sign up, book classes, manage memberships, and receive updates with ease.
- Key Features:
- Class Scheduling & Booking: Real-time availability, waitlists, and reminders.
- Membership Options: Monthly, yearly, and pay-per-class flexibility.
- Notifications: Automated reminders for upcoming classes.
- Progress Tracking: Goal-setting and workout logging.
wireframe
FINAL DELIVERABLE
